Get To Know Us
George "Lisle" Cheatham, II
Certified Financial Fiduciary®
(270) 384-0917
“Service has always been at the heart of what I do—helping people, communities, and families build a more independent future.”
I grew up in South Central Kentucky, where small towns, strong values, and helping your
neighbors were simply a way of life. My parents worked in rural healthcare, and from them I learned that serving others isn’t just something you do—it’s who you are. That lesson has shaped both my career and my life.
After graduating from the University of Kentucky, I started out on Wall Street. It was exciting, but I quickly realized I wanted something more personal—real relationships, not just numbers. That led me back home, where I co-founded American Financial Consultants, Inc. For over 30 years now, I’ve been helping people turn their financial goals into a plan they can feel confident about.
Service has always been at the heart of what I do, whether it’s guiding clients, serving 16 years as Mayor of my hometown, or today, working as Chairman of the Kentucky County Employee Retirement System, helping oversee benefits for thousands of Kentuckians.
When I sit down with someone, my goal is simple: to listen first. Every plan starts with
understanding what matters most to you—your dreams, your goals, your comfort level with risk. Only then do we put the pieces together to create a strategy that works for your life.
Outside of work, my proudest role is being a dad. My daughter, Evie, is an attorney in
Washington, D.C., and we share a love of live music, traveling, and being outdoors together whenever we can.
At the end of the day, whether in public service or financial planning, my purpose has always been the same: to help people feel secure, supported, and confident about their future. I’d love the opportunity to do the same for you.

At our firm, we have the client—and only the client—in mind.
Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.
Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.
No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.
Client Centered
Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.
Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.